Your business is unique, and your website and online presence should reflect your company’s authentic identity. We want our clients to own their online presence (literally and figuratively) because it is, or at least can be, an appreciating asset for their business. It is part of what you are building, and needs to reflect the ideals you want your clients to see in you. Your presence online spans many areas including your website, mobile site, facebook, twitter, google plus, review sites etc. Managing this presence and creating the right reputation is important in establishing your brand in your market. Your online presence is an asset; own it!